SHANGHAI — When products from U.K.-based brand Bulldog Skincare arrived at Watsons’ pharmacy stores in Shanghai at the end of November, it may not have looked much different from all the other grooming products sitting beside it on the shelf. But for the cruelty-free community, this was a big and proud win.

With the launch, the men’s skin-care line became the first brand to retain its Leaping Bunny certification, a stamp of approval from the animal welfare group Cruelty Free International, while physically retailing in Mainland China, a country that has heavily relied on animal testing methods to ensure safety in cosmetics.

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