Shannon Curtin has been named chief executive officer of Chicago-based New World Natural Brands, a holding company with a portfolio of micro and niche brands in the natural beauty and personal-care space.

“Shannon’s vast beauty experience, which combines retail and consumer goods, makes her especially well positioned to deliver our growth objectives. Shannon’s collaborative leadership style, industry expertise and personal passion for the natural category will ensure our brand portfolio continues to meet the consumer’s evolving needs,” said Ed Ryan, New World Natural Brands chairman.

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